Murdoch’s Second Coming, Along With Fortune’s

If magazines like Fortune, Forbes (and papers like FT) and other are writing about Murdoch and other big media’s second coming (with the Internet), it is ironic that it is the same for them too. They’re playing the catch-up game in covering the catch-up game. For instance, this Adam Lashinsky-piece about, well, you know by now, Murdoch’s second coming, and his recent online moves with Fox Interactive Media.

The usual info we cover everyday, except that they get to speak with Murdoch, Chernin and the likes.

Here’re three bits of newish info:

– Fox’s TV arm is producing one-minute clips of the popular animated program Family Guy, which will be offered free on MySpace and later, for money, on DVD…”There are 50 ideas like that,” [FIM head Ross] Levinsohn says. “I don’t know if they’re unique or stupid. We’ll do all 50. And that’s the great thing–the cost of doing them is so small. It’s not like I want to green-light a movie and then we lose $50 million on it. I’ll lose an engineer’s time or a couple of days of time.”

– MySpace CEO DeWolfe is in discussions with a major music company to start a MySpace record label…A film studio and radio channel also are on the drawing boards.

– Murdoch’s with it these days: “In our interview he mentions a search he’d done on a little-known search engine out of Pittsburgh called Clusty.”

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