@ MIPCOM: Mobile TV Audience Will Equal Normal TV In 5 Years

[by Mike Butcher @ MIPCOM] Peter Bazalgette of Endemol predicted that in 2010 there will be 3 billion TV viewers and 3 billion users of mobile devices, so the potential for mobile TV is obvious.
Nokia is doing 18 TV/mobile trials around the world. Meanwhile there’s the video iPod and the Sony Playstation, all trying to capture the market for attention.
Bazalgette also confirmed that Endemol is definitely looking at P2P mobile file sharing of TV shows which would be advertiser sponsored, thereby cutting out the operators. That’s quite a shift in thinking.