@ MIPCOM: Endemol Announces New Mobile Initiatives

[by Mike Butcher @ MIPCOM] Endemol announced several new mobile initiatives at MIPCOM. An Extreme reality channel for mobile, a comedy channel and a dedicated mobile division. Peter Bazalgette of Endemol also predicted that dedicated quiz shows on mobile will also be appearing soon.
MediaGuardian: Wary of guarding its independent status, Bazelgette said the new services did not amount to Endemol launching its own TV service. “This is all about new ways of entertaining people. It doesn’t make us a channel owner in the conventional TV sense – the plan is to work with commercial partners to bring our archive to mobile phone users,” he said.