@ MIPCOM: AOL Emerging As Strong Contender In Kids Programming

AOL’s children’s TV channels are proving to be big hits with youngsters, says the story…about 3.5 million children watch AOL’s two children’s channels every month. AOL’s monthly audience rate is well above the one million viewing figures notched up by kids’ cable channels, AOL Kids and Teens senior executive Malcolm Bird sais at Mipcom Jr, in Cannes.

Unlike its fellow Internet competitors, AOL makes its own cartoons for both the KOL, kids-on-line, channel for the six-to-eight year old age group and the older teen service, RED and these are proving to be smash hits.

“Princess Natasha”, AOL’s first home-produced show, has just been snapped up by sister cable channel Cartoon Network…The AOL shows also look certain to jump over onto gaming platforms as well as to mobile phones in the not-too-distant future.

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