InfoSpace is a publicly held company (NASDAQ: INSP) and is well positioned for growth with market positions in several high-growth areas, a seasoned management team with proven track records, and a strong balance sheet. InfoSpace offers a dynamic workplace environment and a company culture centered on understanding and satisfying customer needs, taking initiative to identify and solve problems, respecting customers, partners and fellow employees and delivering excellence in products, services and results.
About the Infospace Media Division
Infospace Media is a leading provider and publisher of mobile content and applications that make it possible for media companies and content brands to reach a wide audience of wireless subscribers with compelling content and marketing promotions. Infospace’s rich catalogue of entertainment, information and personalization applications is designed to accelerate widespread adoption of mobile data applications by consumers.
These applications and services can be managed and delivered through Infospace’s delivery platform that provides carrier grade solutions harmonized across all leading mobile technologies, networks and devices.
About the Product Manager, Personalization Media
If you are interested in changing the way people get more done and have more fun with their mobile phones, Infospace has the job for you as the Product Manager Personalization Media in the Media group.
As the Product Manager, Personalization Media you will help create the customer value proposition for Media & Entertainment products and applications and translate that value proposition into clear positioning and messaging to be used in sales tools and marketing and communication activities. In addition you will partner with the product planners and development teams to finalize features & solutions, play an active role in product and service launches, and develop go-to-market programs and marketing plans.
Your strategic responsibilities will include:
– Manage the value proposition of InfoSpace’s media catalog used by consumers to personalize mobile phones, including ringtones, voice ringers, graphics, and ringback tones
– Assist in the development of marketing and communications strategies for the product and service offerings
– Work with the marketing team in tracking measurable statistics on marketing programs, promotion, event and campaign impacts and working with the Product Planner to incorporate those data into next generation product and marketing plans
– Partner with content acquisition team to build the catalog and target opportunities for catalog growth.
– Partner with Sales Team, Product Planning and Business Development to develop new or enhanced revenue streams, new features, products and services
– Work closely with the Sales team to define product and assist in the pitch to customers, primarily US based mobile network operators.
– Work with the merchandising team to help drive programming strategy for service assets
– Communicate and manage product milestones and roadmap with internal InfoSpace stakeholders such as Production, Q&A, Legal, Finance, R&D and Marketing
Your tactical responsibilities include:
– Developing and refining value propositions & positioning frameworks
– Contributing to Market Requirements Documents and process
– Assist in the creation and effective communication of core product messaging, positioning and branding to ensure messaging consistency internally and externally
– Assist in the development of the marketing plan including channel, merchandising and promotions plan and interacting with channel partners and internal channel resources to ensure adequate channel support of product launch plans
– Conducting appropriate user research validating the positioning, messaging and marketing plan with target segments participating in identified scenarios
– Developing practical recommendations to solve customer concerns
– Assist in the creation of robust sales tools, collateral and training to ensure the sales force is adequately prepared for product deployments in a timely fashion
– Reviewing product specifications to gain intimate knowledge of the product plans;
– Working in conjunction with the Business Development Manager to define and execute programmatic marketing partnerships such as joint marketing agreements as appropriate
– Writing Go-to-Market strategies for new products and services
Required Skills, Education & Experience
– The ideal candidate will have a minimum of 5 years of experience, including 5 years of consumer marketing experience.
– Very strong written and verbal communication skills.
– Proven record of working with creative agencies.
– High energy and passion for media and consumer products.
– Must have a very strong consumer focus.
– Must be a self-starter who can manage multiple projects simultaneously and drive them to completion effectively.
– Able to maintain strong working relationships and interactions with vendors, customers, senior executives, partners, and other product & marketing groups within InfoSpace.
– Any experience with brand or creative agencies is a plus (especially in the mobile industry).
– BA/BS degree is required and an MBA is highly desired.
To apply for the position, visit our website at www.infospaceinc.com
or send a CV to careers@infospace.com
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