[by Mike Butcher @ MIPCOM] Robert Dowling, President Film and Performing Arts, VNU Business Publications and Publisher/Editor of The Hollywood Reporter, said on a panel today: “Confusion not content is king right now. We are presenting the following t consumers: WAP, MP3, IPTV, Wi-Fi, SD, HDTV, HTML, SMS, MMS, etc etc. You package all that up and say to the consumer ‘What do you think?'”
He said the biggest change in the entertainment world now is choice. Consumers now have lots of ways of getting entertainment into the home, via broadband, satellite, you name it.
But an hour is still only an hour for the consumer, it hasn’t got longer.
Dowling also said podcasts and blogs are “the new forms of entertainment.”
“The iPod ABC deal is interesting, but in my mind it eliminates defining where the screen is, because the screen is now everywhere we are. The screen now accomodates us.”
“What won’t change is why we watch the screen in the first place. The relationship between the creator and the consumer hasn’t changed.”
“People won’t time shift what they don’t know about, so marketing becomes a huge part of the budget.”
Dowling also said the the trend towards branded content could be useful for TV shows. “Brands have built-in audiences, so if they can be used to market a show then they bring a lot. But they can’t bring anything into the programming itself.”
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