[by Mike Butcher @ MIPCOM]
New media veteran Ferhan Cook, CEO of MediaPlay International, organized MIPCOM‘s inaugural Mobile TV Screenings & Awards and in an exclusive interview with paidContent.org, she talked about how there is an explosion on interest in mobile among TV executives. The question is, do they “get it”? The answer, as so often is the case, is that they “get it” so long as they don’t just create shovelware and throw their content into the mobile environment without any adaption for the new platform.
Updated: You can download the audio of the interview from here.
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