McDonalds Bribes Youth With Mobile Content

McDonald’s stores in Southern California are running a bilingual promotion which offers free mobile wallpapers and ringtones from “a wide range of chart-topping artists, including Sum 41, Linkin Park, No Doubt, Missy Elliott, Green Day, Cuban Link Ft Don Omar, Bimbo, DJ Nelson, Juanes and Vicente Fernandez.” This is all available at MobileStr33t.
The promotion also includes a coupon for a free McFlurry which can be obtained from the site or by sending an SMS with the text “McFlurry” to 73260. This will go through to November 13…
The whole thing is run by Gamut Industries which appears to own the trademark for MobileStr33t, although it has been used previously for a McDonalds campaign in the Pacific Northwest.

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