According to Telephia mobile users in Europe are four times more likely to use their music-capable mobile phones than their counterparts in the US. “According to Telephia’s Europe and U.S. Device Reports from Q3 2005, 36 percent of European mobile phone users who have wireless music phones use their devices to listen to music, while only eight percent of U.S. music phone owners use their phones to listen to music. Consumers who purchased new mobile phones in the last six months have even higher utilization rates at 43 percent for Europeans and nine percent for Americans.”
Even in Europe, the best case scenario is that just over a third of consumers who have mobile phones able to play music actually utilize the function. Of the general subscriber base 14% of Europeans have MP3-enabled phones while only 2% of Americans do.
The reason for the difference is put down to “the advanced infrastructure and the higher availability of music-capable devices in Europe”, with the expectation that once higher-bandwidth networks roll out in America consumers there will follow suit.
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