[by Mike Butcher @ MIPCOM] Things are getting very weird when a ringtone character turns into a TV series, but that is what is happening with the mind-numbing ringtone Crazy Frog. According to C21 Media, German production company The League of Good People is in talks with broadcasters about making a TV series based on the Crazy Frog character at MIPCOM. AT Merchandising, which own the rights, has been looking to expand into new platforms. Crazy Frog, also called The Annoying Thing (and quite right too), when online in 2003, and was used by German advertiser Jamster to advertise its mobile downloads. The Crazy Frog Axel F remix has sold over 600,000 singles, beaten U2 and Coldplay to No.1 and earned an estimate GBP14m in download revenues. However, Jamster has also been stung by allegations that downloaders find it hard to opt out of future promotions.
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