GameTap’s $50 Million Ad Campaign

Gametap, Turner’s ambitious online gaming service, to launch today, is starting with a heavy ad campaign, to the tune of $50 million. The games, from A (Adventure) to Z (Zork II: The Wizard of Frobozz), are licensed from video game producers including Activision, Atari, Midway, Namco, Sega and UbiSoft.

The site, besides games, also features free original content like video clips and e-mail cards. Turner Broadcasting is offering a two-week free trial of GameTap, after which most subscribers will pay $14.95 a month.

The goal is for GameTap to attract 1.5 million to 2 million subscribers in two to three years

Related: GameTap To Launch Monday

Comments have been disabled for this post