News Release: Buongiorno Vitaminic SpA of Italy, a leading multinational in multimedia content for telephony and digital channels, has made its India entry through a tie-up with Indiatimes.
The Italian company has entered into an agreement with Times Internet Limited, which owns Indiatimes and the Internet venture of India’s largest media house, The Bennett Coleman and Company Limited.
The objective of the “Buongiorno-TIL partnership will be the enhancement of Indiatimes’ 8888 technology backbone through Buongiorno’s complete end to end platform, as well as to provide strong CRM expertise in order to give TIL customers a very personalized experience while interacting with the 8888 brand,” the statement said. Indiatimes 8888 is probably the first value-added short messaging service in India, offering multimedia messaging, dating and email on mobile.
“The choice to partner with Buongiorno is a clear sign of such commitment to provide superior value to our customers. The joint offering of B2B services – such as Mobile marketing services and Content distribution – to operators, brands and media houses in India is also under evaluation,” Mahendra Swarup, TIL CEO, said.
“We believe that Buongiorno’s strengths in platform technology, CRM and key understanding of the B2C model, coupled with TIL’s excellent domain skills, consumer understanding and strong brand, make our partnership strong and complementary, in a unique position and at a very opportune time in the Indian market, which is just exploding to growth”.
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