Exchange4Media.com: An increasing number of brands are looking at mobile games to reach their customers’ hearts. “The latest to join the bandwagon is Kellogg’s Chocos, which has joined hands with Mobile2win to launch Coco Racer.
Kellogg’s Chocos is a breakfast cereal brand. Kellog’s has been looking to provide its consumers with an exciting game, especially since gaming is now a very popular pastime with kids.
According to K Venkatachalam, Managing Director, Kellogg India, “Kellogg’s Chocos is all about fun and adventure. Our constant endeavour is to innovate in the fun and adventure options that we provide our consumers. These adventures are opportunities for kids to be a part of Coco and gang (Chocos characters). Kids also help Coco and gang in overcoming adversity. Coco Racer has helped our target group further identify with the characters through the gaming medium that they like. This game has shown great promise with a large number of downloads.”
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