IPC Beefs Up Mobile Initiatives

UK magazine giant IPC, part of Time Warner, has signalled its intention to venture further into the mobile space by launching mobile marketing initiatives across its entire stable of consumer magazines.
The company has appointed its first head of mobile development to build on the mobile projects..Mobile marketing consultant Miles Ross, who has been working in a consultancy capacity at IPC and implemented the mobile initiatives for the three titles, takes the full time post.

Comments have been disabled for this post