3 Australia Tunes Into Mobile TV

I missed this a few days ago…3 Australia has launched a mobile TV service over the mobile network. The service costs 50c for two minutes, which is pretty steep, but there are monthly caps which vary from channel to channel…according to the article the highest is $8 for unlimited live viewing of the Channel 9 coverage of the Johnnie Walker Super Series when Australia takes on the ICCC Cricket XI.
The service has six new channels, including live CNN breaking news and Sky Racing streams, as well as “two-hour continuous loops of ABC Kids, featuring The Wiggles, Bananas In Pyjamas and Play School, and Cartoon Network, which shows Johnny Bravo and Powerpuff Girls”.
Naturally, there’s a mobisode, this one is interactive…”three-minute episodes of comedy drama series Forget The Rules, released every Monday, Tuesday and Wednesday on 3, Channel V and on the Internet. Following the Wednesday epsisode, viewers are prompted to vote via SMS on the direction the show should take. The all-Australian cast and crew then spend the rest of the week writing, shooting and editing the next three clips to air the following week.”
Related stories:
BBC Inviting 3G Football Video
The Coming Mobile-Video Deluge
Mipcom Announces Mobile TV Award Nominees