Primedia Buys Equine.com

Primedia has bought out Equine.com, an online marketplace for horse enthusiasts. The site will be added to other Primedia equine-related properties–EquiSearch.com, and magazines, EQUUS, Horse & Rider, Dressage Today, Practical Horseman, Arabian Horse World, and Growing up with Horses–and will use the site’s technology and marketing tools to its other industry verticals and publications. Financial terms of the acquisition were not disclosed.

The ten-year-old site reaches two million users each month, and facilitated an estimated $80 million in horse-related transactions over the past 12 months, said the companies.

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