This should be an interesting experiment to watch…similar to ringtones or songs being pre-released on mobile earlier than radio or store debut, advance screenings of car racing’s World Rally Championships action will be delivered to mobile phones, days before they are screened on TV. It follows an exclusive deal signed with digital rights company, Premium TV.
Premium TV will create a package of “mobile ready”‘ WRC content for Bellrock Media to deliver to customers across the Japanese mobile networks; Digital Orchid for North and South American networks; and Arena Mobile for networks in selected countries in Europe.
Users can see highlights of each leg of every rally days after the event and will also be able to see exclusive news and interviews, as well as access the WRC archive to download and relive classic moments.
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