Verizon Wireless: Manager-Music Progamming and Promotions, Warren, NJ

This position is located out of our Warren, NJ HQ location.

All applicants must apply online to job req 150017 via company website:

http//:www.verizonwireless.com/careers

The Manager of Music Programming and Promotions will drive the promotional calendar for VZW music-oriented services, define and execute exclusive content promotions for music across all VZW music services (TT, RBT, V CAST Music Videos, and Music On Demand.) This individual will be the primary contact between music providers and VZW. The manager will produce reports for internal tracking of promotions and sales as well as reporting for third-party partners. The manager will also manage any content clearance issues that require escalation from VZW’s outside agency.

1. Develop and manage overall content promotion calendar and content promotion programs across True Tones, Ringback Tones, Music Video content and V CAST MUSIC music on demand services.-Manage inflow of new song files for use in RBT (Ringback Tones), TT (True Tones), Music Videos and music on demand ensuring that VZW services maintain a lead in popular music and classic catalog.-Define and implement multi-tier content promotion plan across all deck-based and Web-based music products with promotions ranging from email blasts and online advertising to outdoor, in-store, billing, print, radio, and TV.

2.Manage day to day relationships with music label marketing teams (Big 4 and Indies) around VZW music services. -Build strong ties to the major labels and work with them to implement an industry leading exclusive content program, aligned with VZW’s segmentation and marcom priorities.- Manage all content take down requests from content suppliers.

3. Track and asses performance results- Track the success of promotional programs with tracking, reporting and analysis. Use success stories to expand exclusive content opportunities.- Track financial results of content sales across music services against goals.- Manage weekly and monthly reporting and payments to content providers and rights organizations.

4. Coordinate with agency and marcom team to resolve escalated priority marketing clearance requests- Work with agency, artists and labels to resolve any delays on clearance of rights for use of artist likeness and music in Verizon Wireless marketing materials. Ensure breadth of artists are represented and obtain assets from rights owners.

Requirements:

–Experience: 5 years managing promotions at a major record label and/or at a digital music retailer. 2 years in Internet or Wireless content programming.

–Other: Music / entertainment industry experience. Program Management, Financial Analysis/Business Case Development, Internet & PC Applications experience.

–4+ years of wireless financial analysis experience or extensive knowledge and understanding of wireless industry trends and key business drivers.


Advanced knowledge of Microsoft Office Suite.


Bachelor’s degree required. Masters degree preferred

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