Mediaset, TIM Strike Deal Over Mobile TV in Italy

Italian mobile phone giant Telecom Italia Mobile and media group Mediaset have struck a deal to broadcast live TV to mobile phones from 2006, using DVB-H technology…Mediaset will provide three TV channels and football on TIMs top-of-the-range mobile phones for five years from 2006.
Italy is expected to be a fertile ground for the new technology because Italians number among the world’s keenest watchers of TV and owners of mobile phones.

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