Cutting Edge Media Ties Up With Delhi-based ActiveMedia For Video On Mobile

Cutting Edge Media, based in Elizabethtown, Pennsylvania, has tied up with Delhi-based ActiveMedia Technology to introduce Truvideo, a technology that will help enhance quality of video on mobiles.
Murtaza Kagalwala, CEO, Cutting Edge Media, explained that mobile telephony was growing at a rapid pace in India and so the technology would help push video on mobile in a big way. “More people are using mobiles, but not all cellphones are high end. Therefore, there is a clear need for an audio visual media player that is compatible with a lot of cellphones in India. If you take present examples like Hutch TV, not many people speak about the technology because it can be viewed only on Edge phones, and there are not that many Edge phones in the country.”
Kagalwala further said that most technologies today did not work for both CDMA and GSM phones. “We wish to change this and make this technology available across majority of phones in the market,” he added. According to Cutting Edge Media, Truvideo addressed these problems, and the company has partnered with ActiveMedia Technology to make the software available in India. (from our sister site ContentSutra)