EA & Vodafone Team Up

Electronic Arts — the largest electronic games company in the world — has signed a deal to put its mobile games on the Vodafone Live portal. The initial line up will included EA SPORTS FIFA 06 Mobile, The Sims 2 and Need for Speed Most Wanted, with EA planning to launch between 15-20 games in Europe by the end of 2006.
“Mobile gaming has always been one of our core multimedia services and its appeal continues to grow amongst our customers”, said Graeme Ferguson, Vodafone’s Director of Global Content Development. “When EA entered the mobile arena, it signified a new level of maturity for the market, and we look forward to working closely with them to deliver an unrivalled content and service proposition for our customers.”
I think its strange that the entry of a single player into the market signifies “maturity”…sure, EA’s big, but that doesn’t mean it’s the final arbiter of the game industry.
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