As we reported first last night, Weblogs Inc. is joining the AOL family. The deal is expected to close next week. Financial terms were not disclosed, etc. From the Press release:
– “Weblogs will become a wholly-owned, stand-alone subsidiary of AOL. It will operate with full editorial control and independence.”
– Weblogs Inc. has 30 million-plus page views and 25 million monthly RSS views (a metric that should be included more often).
– “Links to Weblogs’ 85 unique blogs will be seamlessly embedded and integrated across the AOL service, such as the Personal Finance Channel, the Autos Channel, the Travel Channel, the Games Channel, the Television Channel, and at AOL News – among others. Weblogs content will also be integrated within AOL, Inc.’s network of properties, such as Moviefone, AOL Music and Netscape. On AOL.com, visitors will be able to connect to Weblogs via the ‘LiveWeb’ and ‘People Connection’ links on the homepage.”
– It’s only the third acquisition for AOL this year, preceded by Wildseed and XDrive.
More to come.
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