The Diffusion Group has released a report which claims that carriers (and others in the mobile video industry) should specialize on a certain demographic rather than try to sell a little bit of content for everyone…
“Securing a wide range of brand-name content is no doubt important for mobile video and has thus been the primary focus for service providers,” said Michael Greeson, President of The Diffusion Group. “The danger, however, is that focusing on breadth of content may dilute the quality of those efforts that stand the best chance of success. For example, only certain types of content will appeal to certain age groups, and only specific segments within these age groups are willing to pay for specific types of content. It’s more than just a matter of offering interesting content – it’s about offering the specific form of content most compelling to those most likely to pay for such services.”
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