Apparently women also know how to use mobiles…but only if they’re “tech-savvy”. The strange part about claims like these (that women are somehow being underserved in the market) is that there is a lot of evidence that the majority of mobile content is being purchased by females.
The latest report is from LogicaCMG…”The tech-savvy female market offers a source of new revenue opportunities for mobile operators worldwide, according to independent research commissioned by LogicaCMG. The survey shows that the percentage of female mobile users expecting to download mobile content is set to triple from 18 per cent to 58 per cent over the next 10 months. However, it also revealed that women globally are 50 per cent less likely than men to be aware of the level and diversity of content and services available through their mobile phones, suggesting that operators could benefit from reaching this market more effectively. Without a targeted approach, the research found that women are significantly more likely than men to be turned off accessing and downloading premium mobile content by this time next year.”
The problem with this report is that it is “global”, so markets that have small mobile content industries but large populations (which is quite a few) can skew the results.
Related stories:
–@ CTIA: Mobile Research At MECCA
–Gender Divide On Mobile Phone Isn’t Dramatic
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