National Enquirer Goes Mobile

The National Enquirer has signed up FoneStarz to sell some mobile content…”The exclusive deal will initially allow any of the estimated 12 million National Enquirer readers in the USA to personalise their mobile handsets with pictures and ringtones featured on adverts in the leading supermarket tabloid. Further services, including horoscope and celebrity gossip alerts, are planned for roll out with various operators in the USA and will reflect the National Enquirer branding and content.”
Apparently patriotic wallpapers are a best seller, leading the duo to offer patriotic ringtones as well. The best part about this deal for FoneStarz is that the National Enquiry can promote the content easily…
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