A couple of weeks ago, the LA Times published an editorial musing about Yahoo’s plans in the media space and wondering what it might mean for traditional media. What I saw in the editorial when I was asked by OJR colleague Mark Glaser to look at it again recently was an unfortunate tendency to separate its own news operation by medium, suggesting to me a good reason for the LAT to be worried. Turns out that the LAT is trying to do more to combine online and print, at least making better use of online to extend stories. And, according to the WSJ, the paper plans to launch “the envelope,” a new site devoted to covering entertainment awards (LAT parent Tribune owns the not-yet-operable domain theenvelope,com). Others are far ahead — Tom O’Neill’s GoldDerby.com comes to mind but it’s a non-profit site. Done right, though, it could make a bid for attention.
I’m still not sure the LAT “gets” that the two need to be seen as pieces of a whole and considered the same way internally.
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