BMW Swerves Off Branded Entertainment Course (reg. req.)

We’ve had several mentions here lately of auto companies making splashes big and small online but one of the earliest manufacturers to make creative use of the internet has left the scene. BMW has veered away from branded entertainment, according to AdAge — leaving product placement, entertainment sponsorships and the high-profile BMW Films series behind. Sounds like a mix of higher costs, change in philosophies, and control issues (U.S.-only vs. Munich).

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