A good story about Yahoo’s efforts in fantasy sports and how others are reacting..and since Yahoo’s is an ad-supported model, it is forcing other subscription-players to do a rethink. Both ESPN and Fox Sports began offering free fantasy games this year. So did the NFL, which previously provided only a pay service.
Meanwhile, Viacom’s CBS SportsLine is bucking the trend. It has charged for fantasy football since 2002 to focus on attracting hardcore fans and advertisers interested in reaching them. The site estimates that it has 3 million fantasy players, most of which play football. SportsLine says it has no interest in offering free games.
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