Here’s a good article about why Cellcom Israel chose DoCoMo’s i-mode technology for mobile content…
“What makes [Cellcom’s i-mode] unique is the openness and richness of the content, which the competition will not be able to meet,” says Lubaton. “i-mode’s international connection and the special devices will provide customers with games and content that other companies will not be able to offer. The open garden model will also mean a wider variety of content.”
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