Exchange4Media.com: The much-talked-about Video-on-Demand (VoD) and personal video recorders (PVR) will soon be a reality in India with Zee’s direct-to-home (DTH) service Dish TV rolling out plans to commercially offer the latest Bollywood selection on demand from mid-October, and to sell PVR sets from mid-November of this year.
With the Tata-STAR DTH joint venture being delayed further till at least April next year, these new initiatives from Zee are tailored to grab as many DTH subscribers before the Tata-STAR venture gets moving. Initially, the VoD service from Dish TV will be a ‘near’ video on demand. It will be priced at Rs 40 per movie and will offer a selection of upto five movies a day.
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