Yahoo is testing mobile advertising in Japan and Britain, text ads that are added to search queries. “Yahoo! started offering travel ads on mobile phones in June through Orange SA cell phones in Britain, Garland said. Ads also appear on Vodafone Group PLC phones, and Yahoo! has signed sponsorship agreements, including a Web site providing news and scores from the Wimbledon tennis championships that was sponsored by American Express Co.” (via Textually.org)
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