The Rise Of Online Advertising In India

Business Today (sub. req): Online advertising in India is taking off. The online ad market is expected to touch Rs 730 crore in the next four to five years from the current Rs 105 crore. The story is a comprehensive take on who are the beneficiaries (like Rediff, Indiatimes, Yahoo! India, Sify) and who are the major advertisers in India (like Citibank, ICICI Bank, Maruti, Naukri and Monster)…
…Says Rediff.com‘s Chairman and CEO Ajit Balakrishnan: “The beginning of the revival (of online advertising) actually started 24 months ago. But in the last 12 months, it has been great going.” Now Balakrishnan has reached a stage where his advertisers have to wait for buying space on his portal. “We have all our inventories sold out,” he smiles. Ditto at Rediff’s rival Yahoo! India. “Ad inventory is in short supply. From October onwards, we are increasing our rates,” says Neville Taraporevalla, Country General Manager, Yahoo! India. Portals like msn India and Indiatimes, too, claim that they have seen a 100 per cent year-on-year growth in ad revenues in the last two years.

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