Square Enix Plans Further Focus On Mobile Market

Square Enix — publisher of the wildly successful MMORPG Final Fantasy XI — will increase its focus on mobile gaming, and will launch mobile versions of Dragon Quest and Final Fantasy in North America and Europe towards the end of next year. Accordingt to Square Enix president Yoichi Wada the shift to online and mobile has resulted in a power shift away from the console makers to the software developers. “The market is switching from console makers towards the software makers,” he said, “which provide appealing games and content. In the future, only companies that can adapt to the online market can survive.”
The same applies for mobile, of course. As mobile games begin using the network and publishers/developers begin interacting with the people playing their games the power — by which I mean the customer relationship — shifts away from the carries and to the developers.

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