Mobile2win Ties Up With Punjab Kesari and India TV For Mobile Promotions

Exchange4Media.com: News channel India TV and Punjab Kesari have tied up with mobile marketing and content solutions company Mobile2win (M2W) for mobile content solutions.
In the case of Punjab Kesari, the Hindi daily in Punjab, Haryana and Delhi, M2W has devised a contest in which Punjab Kesari readers can SMS a coupon number appearing in the paper to win various gifts. Prizes on offer include Maruti cars, DVD players, microwave ovens and a host of other gifts at a total value of Rs 1 crore. With emerging competition in the newspaper market, Punjab Kesari aims at retaining and building its share with innovative marketing programmes with M2W.
In the case of India TV, M2W is helping them achieve their vision of being the

Comments have been disabled for this post