Jataayu Sees Instant Messaging On Mobile Taking Off, Boosts Product Portfolio

CIOL: Instant Messaging on mobile is a strong growth area, according to Bangalore-headquartered Jataayu Software, a leading mobile VAS infrastructure and terminal solutions provider. With the emergence of technologies such as Voice over Internet Protocol (VoIP), Instant messaging services have evolved from the simple exchange of text-based messages into a richer set of services that include multimedia features, such as voice chat and video conferences. File sharing, online games and chat groups are common features provided by the main IM service providers. Jataayu believes Mobile Instant Messaging coupled with Presence services may be the key service of the future.
Dr. V Gopalakrishnan, director-technology, Jataayu Software, said: “Today, IM is driven by a different model – the Open Mobile Alliance (OMA) standard. Leading players such as Yahoo and MSN find the need to open it out to their users. Over the next eight to 10 months, many handsets will have the IM feature as a default setting, which will push cellular operators to scale up to provide the back-end. It may turn out to be a major revenue earner in future for them.”

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