Expect TV On Mobile Soon In India

Rediff.com: So mobile TV is going to be a reality in India too. The story quotes Dutch company Irdeto exec saying that India has reported “encouraging response” to the idea from Indian content owners and mobile service providers. Irdeto had rolled out the first satellite-TV-over-the-cellphone service in South Korea five months ago.
“We see a lot of potential for satellite TV on cellphones in India over the next three years,” said Thierry Raymaekers, the Holland-based company’s managing director for Asia Pacific. Raymaekers is in India, heading a delegation, to discuss a tie-up with a south Indian player for rolling out the direct-to-home television service.
The delegation, which also discussed with the music and film industry ways to combat piracy, is learnt to have pushed hard for the mobile operators in India to go with its technology for delivering TV content to mobile phones over rivals such as the Nokia-promoted Digital Video Broadcast (handheld) or DVB-H standard.
The technology, called Digital Multimedia Broadcast Service or DMBS, became the first one to pass the trial stage at the beginning of this year, beating DVB-H, which is still undergoing trials.
“India has both the mobile subscription base and the satellite TV base to make it happen,” says the company’s vice-president for sales, Parvaiz Ahsan.

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