Blog Post

@ CTIA: Lauer Touts Sprint’s Entertainment, Enterprise Initiatives

Len Lauer, COO of Sprint, outlined the company’s entertainment and enterprise offerings and provided a glimpse into the future at this morning’s keynote address at CTIA. He gave some details on its upcoming music service: He said that Sprint believes it will be the first carrier in the U.S. to have full downlaod music store: Sprint Music Store, which will offer full music downloads and personalization to the handset. The service will operate on Sprint’s EV-DO network and will use AAC audio compression technology.
He said that like other Sprint services — such as PictureMail — the company will have a user interface (UI) for Sprint Music Store that will make the service simple and easy to use.
Lauer also provided some details on the company’s exclusive NFL content, saying that for $6 a month subscribers will be able to have NFL highlights pushed to their handset after every quarter and then a couple hours after the game ends they will receive the top 10 plays of the game.
Our CTIA/MES coverage is sponsored by Motricity.