Blog Post

Ericsson Signs North American Ringback Tone Agreement With EMI Music

This is only news because of the size of the companies involved…EMI Music North America has licensed its catalogue to Ericsson to use in its hosted ringback tone service.
Incidentally, in my brief time in the US — and even briefer time watching TV (Dirty Harry) — I noticed ads for ringback tones which were reasonably successful in describing what they are. This is good, considering the experience of Julie Ask when she tried a ringback tone…people thought her phone system was broken.
Related stories:
Ring-back Tones to Become Advertising Channel