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Disney already brands TV sets, DVD players and other consumer electronics aimed at children so a $49 MP3 player for the grade-school set isn’t that startling. But the Mix Sticks, according to the WSJ, are intended to ease grade schoolers — most who still buy music at stores — into digital music. The companion Disney Mix Clips, pre-loaded MMC cards, are priced about the same as a CD and feature — no surprise here — music from Radio Disney and Disney TV shows.
Disney Electronics’ exec Chris Heatherly told the Journal: “It’s a way for kids to get started with digital music” while offering the ease of “plug-and-play music that solves all the problems a kid is going to have getting started with MP3. We think it does make sense for kids who are really starting their music collections.” (I’m thinking about how I savored shopping for one 45 a week — and how I had to save to cover the cost.)
Each device plays MP3 and WMA audio formats and offers 128MB (60 songs) of built-in memory, expandable up to 1GB (500 songs) via SD/MMC slot.
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