Blogs Have Low Reach But Some Can Have High Ad Impact

When Brian Clark’s agency GMD Studios ran an Audi campaign, the one-half of one percent of the media buy he placed on BlogAds wound up accounting for 29 percent of the traffic to the campaign page. While consumer-generated content makes some people nervous, he sees an opportunity. “If you’re afraid of what users are going to say, there are two strategies: You get involved in the discussion, or you stick your fingers in your ears and pretend it doesn’t exist,” he said during an OMMA East panel covered by MediaPost. “People are talking about you whether you’re listening or not.”
Not too coincidentally, BlogAds founder Henry Copeland was moderating the session.

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