New Study On Indian Media Out

Televisionpoint.com: There is a new study on the Indian media market by Heernet Ventures which highlights the size of the commercial opportunity and the major areas for foreign investment.
According to the report, the Indian media industry is worth $6.5 billion (2004), and will experience double digit growth in adspend (radio: 22% annual growth to 2009) and in subscription revenues (driven by DTH services) over the medium term. It has a chapter on the online media, but heavily skewed towards the traditional broadcast and print media. For contents of the report, click here.

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