Mumbai Newspaper DNA Goes Online

DNA: Finally DNA newspaper has established its online presence – www.dnaindia.com. The newspaper had a high-octane launch in Mumbai a couple of months back. It was considered to be a challenger to the existing leader – The Times Of India – in the city. It was strange that the paper did not go in for a digital edition before it actually rolled out in the paper format. I am sure the newspaper barons are yet to understand the importance of digital media. It actually lost out on millions of curious readers, assuming at least a fraction of the 25-30 million Internet users in India would have visited the site at least once.

Comments have been disabled for this post