MobiTV: 500,000 Subscribers And Counting

Nearly two years after its November 2003 launch, MobiTV has 27 channels of real-time TV, a special Emmy, 115 employees, a half-million subscribers willing to pay $8-10 a month — and a large spread in today’s USA Today. That’s not a lot of subscribers compared to the overall TV market or the cellphone pool but it’s not shabby when you consider it started from zero and one carrier, Sprint, or when you compare it, as Jeff Graham does, to some cable networks. Or when you consider the growth potential as mobile internet access spreads and more handsets can play the video. Viewers can watch baseball highlights, news, weather, entertainment.
Given that I spend a lot of time listening to MobiTV when I drive, I’m not surprised to see that the newest iteration is MobiRadio with 50 satellite music stations but I don’t think it plays to their greatest strength.
From m:Metrics analyst Mark Donovan: MobiTV has “built a consumer experience that people understand and accept, which is a rarity in technology. “Now their challenge is to grow and keep competitors at bay.”

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