The PricewaterhouseCoopers’ report on the first half of 2005 won’t be published until next week but IAB released some preliminary numbers Monday at the MIXX Conference and Expo. Press release.
– Ad revenues for the first six months were approximately a record $5.8 billion, up 26 percent over the same period in ’04. Ad revenue for 2Q05 came to $2.985 billion, also up 26 percent over 2Q05 but only 6.6 percent over 1Q05.
– Search represents 40 percent ($2.3 billion) of the total, twice as as much as the next largest ad format category at 20 percent ($1.15 billion). Classifieds inched up to 18 percent ($1.04 billion) from 17 percent last year.
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