ESPN Releases MVNO Details

Disney’s ESPN has announced some details about its upcoming MVNO, which has been rebranded from ESPN Mobile to Mobile ESPN, which is a subtle use of the language to imply that it’s not an ESPN-branded handset but a mobile ESPN service. Staci caught up with Manish Jha (SVP of the division) a few months ago and covered a lot of this stuff…the service will launch across the US on February 5 next year, the MVNO running on the Sprint network and the handset being a Sanyo MVP. The website will be http://www.mobileespn.com.
The press release quotes Jha as saying the MVNO “defines a new mobile category”, which I can only assume is the “ESPN MVNO” category…otherwise the statement is ludicrous.
“Mobile ESPN will offer customizable ESPN contentâ

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