“ESPN Mobile” Rebrands As “Mobile ESPN”

Seriously. I couldn’t make this stuff up. My colleague James Pearce has the rundown on sister site MocoNews.net, along with more details. Some people might describe that as a “distinction without a difference.” James, however, nails it as “a subtle use of the language to imply that it’s not an ESPN-branded handset but a mobile ESPN service.” Of course, Mobile ESPN subs will be using ESPN-branded handsets … As I wrote in July, the ESPN MVNO will launch in conjunction with the Super Bowl; ABC Sports and ESPN have the rights to the big show and surrounding mania this year so it’s tailor-made. The actual date for Super Bowl XL and the Mobile ESPN launch is Feb. 5. Next burning question: Will they have an entry in the Ad Bowl?

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