We believe that mobile interconnected gaming is one of the biggest opportunities in the history of mankind — Bill Barhydt, CEO Sennari
Whatever you accuse Barhydt of, it can’t be lack of confidence in his companies chosen business model…Sennari gave a demo of its PrizePlay platform at CTIA, and explained why it thought it was a great idea.
Basically, the company took a look at the top 10 games in the UK (presumably over a period of time rather than just the example of May that was shown) and found three common factors:
- 9/10 games are simple, addictive games
- 10/10 games have a cousin or history in the PC world
- 10/10 games work well on the small screen
Barhydt seeks to ensure the success of his loyalty program PrizePlay by making sure the games all fit the above profile…he also made some wild promises about his game system producing 5-10x times the revenue of other game systems, adding about $10-15 to the ARPU of carriers…and by extrapolation a chunk more revenue to games publishers. Still, the idea just might work…Read more here…
Our CTIA/MES coverage is sponsored by Motricity: Booth 717.
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