Yahoo! Eyeing Rural India

The Hindu Business Line: Yahoo! India is eyeing rural India with its Emerging Market Initiative. Dr Prasad Ram, CTO, Yahoo! R&D India, said that `livelihood-based’ offerings for the rural market would roll out by mid-2006.
The company underwent a “rethinking of products” for rural markets. Dr Ram spoke about the probability of people in remote villages and towns adopting e-shopping, since they have limited access to shops. The company is presently undertaking the implementation rounds of the services. Pilot tests would begin in January, he added.
The Yahoo! R&D office in Bangalore, designed as a microcosm of the one in the US, was set up in last June. Since then, Indian engineers have contributed eight products to the global market. Three of them – Vertical Search, Personalised Anti-Spam Filters and Self Expression – were created and developed in Bangalore.

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