Gels well with the story below: Yahoo has hired a roster of popular authors to write financial columns for Yahoo Finance, marking one of the company’s biggest moves into original content. It has hired nine for now (among them Ben Stein, Robert Kiyosaki and Stephen Covey), and plans to hire as many as 30.
One of Yahoo’s goals, said Scott Moore, VP of content, will be to attract more women in their 30s and 40s who are interested in personal finance.
In an attempt to stay clear of media companies, Yahoo tapped authors of business books, rather than plucking business columnists from newspapers and wire services…
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