Yahoo sheds its confused messaging on original content and comes out with plans on developing more and more original content. Among them, sitcoms, dramas, talk shows, even a short daily humorous take on the news much like Jon Stewart’s “Daily Show” are in the works, writes Saul Hansell.
There will be elaborate attention-grabbing events and video-heavy programs in nearly every category of content Yahoo offers, from sports to health…and the recent Kevin Sites’ hiring is a step in that direction.
CEO Terry Semel wants Yahoo to be seen as more akin to Warner Brother’s parent, Time Warner, which mixes content like Warner and CNN with distribution, like its cable systems. Yahoo is both of those and a lot of software, too. …
Meanwhile, Yahoo media’s head Lloyd Braun’s job is straightforward: invent a medium that unites the showmanship of television with the interactivity of the Internet. Find a way to combine the best of Hollywood’s talent with the voice of the masses. And do it all before the biggest media and technology companies get there first.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post